Making Better Products: Our Manifesto

At Supernova, our motto — making better products — isn’t just a tagline. It’s our compass, driving every choice we make. To us, “better” means more than quality or success; it means creating products that resonate with real needs, shape the future and honor our responsibility to the planet.

Here’s what “better” truly means to us and how it benefits you:

1. Better Means More Innovative

We’re relentless in our pursuit of new ideas and groundbreaking technologies. But innovation is only meaningful if it improves your experience and addresses your challenges. That’s why we prioritize creating products that don’t just push boundaries but also deliver practical value at the most efficient cost and time investment. Sometimes it means using patent-free off-the-shelf designs, sometimes it requires us to drive research and development deeper. We can do it all.

“You have to start with the customer experience and work backwards to the technology” - Steve Jobs

Innovation, for us, isn’t about staying ahead. It is about creating solutions that genuinely provide better experiences and shake industries.

2. Better Means Greener

Building a greener world is a collective responsibility and we’re committed to doing our part. For us, making better products means making products that respect our planet’s resources. This means sourcing sustainable materials, minimizing waste and designing our products for durability.

Our goal is for each product to serve you well for years, reducing both cost and environmental impact. We’re building a future where “better” aligns with “sustainable.”

Here are the concrete actions we are taking:

• Design for Sustainability: We prioritize energy-efficient, repairable designs, focusing on features that add genuine value rather than unnecessary complexity. For instance:
  • Less is More: Launching an optimized version 1.0 of a product with essential features uses less energy and reaches the market faster.
  • Material Choices: We explore recycled or up-cycled materials wherever possible.
  • Thoughtful Specifications: Features like extended battery life or power adapters are considered carefully based on real-world use cases, minimizing waste and energy.
• Design for Quality: We enhance quality yields across all manufacturing stages to reduce energy use, waste and scrap.
• Efficient Packaging: We design leaner packaging to reduce both physical weight and carbon emissions while ensuring recyclability.
• Smarter Logistics: By planning production in advance, we minimize the need for air freight, opting for lower-carbon transport and larger batch production to maximize energy efficiency.
• Client Education: We guide clients on the environmental impact of their products offering support for sustainable use, disposal, and repair.
• Renewable Energy Use: Wherever feasible, we power our operations with renewable energy sources - our Dongguan factory is powered by solar power.

3. Better Means Commercially Successful

We believe that commercial success and consumer satisfaction go hand in hand. Our commitment to better products includes a focus on products that have high scaling potential and can drive business growth on their market.

By ensuring our products meet market needs and exceed customer expectations, we build a foundation for lasting relationships and mutual success. To us, commercial success is not about maximizing profit on a one-off cooperation but instead, it is about creating meaningful and long-lasting partnerships with you.

Our ultimate goal is to help clients build a sustainable and thriving business. We do this by driving short-term project KPIs that support long-term success.

In the Short Term:

• Accelerated Time-to-Market: Faster, more reliable product launches enable quicker, sustained time-to-profit.
• Innovative Market Edge: Advanced features give clients a competitive edge, creating higher margins, entry barriers and natural protection from imitators.
• Cost-Effective Design: Products built “to-cost” optimize investment, ensuring both financial performance and marketable pricing.
• Consistent Quality: A stable sub-1% quality yield reduces costs (returns, logistics, repairs) and strengthens brand reputation.

In the Long Term:

• With each project, we help our clients scale in volume, cost savings, revenue, and operational reach.
• As a result, our clients gain market share, establishing dominant, enduring positions in their industries. Our goal is to be the backbone of these innovative, long-lasting companies—if this resonates with you, reach out!

4. Better Means Higher Quality

Quality is our expectation, our mindset, and our process. It’s not just a PASS or FAIL on a third-party inspection — it is embedded into every stage of product development and manufacturing. Every product we ship is a result of rigorous testing & validation rounds, continuous refinement and a deep commitment to excellence from our team and supply chain. Here is what it means:

During Development

Quality is designed into our products from the start. We prioritize performance, reliability, usability, and sustainability, identifying quality checkpoints from initial design reviews to prototyping, testing, and production. Our structured validation process ensures quality is continuously monitored and improved.

During Purchasing

We invest in top-grade materials and components, sourced only from trusted suppliers who meet our high standards. For example, all electronic components are procured from reputable, original-brand-listed distributors who guarantee quality.

During Manufacturing

We implement rigorous quality controls at every stage, from incoming materials (iQC) to production and pre-shipment inspections. Tools like statistical process control (SPC) help us maintain high standards and improve continuously.

A Team Effort

Quality is collaborative. We work closely with you to define product specifications, performance benchmarks, and customer experience standards, ensuring everyone is aligned from the start.

A Long-Term Commitment

Our quality commitment doesn’t end with production. We gather feedback from suppliers, production teams, and customers, applying continuous improvement to refine processes, enhance product performance, and ensure consistent quality.

5. Better Means Products that Consumers actually want

Finally, making better products means understanding you. We listen, adapt, and evolve based on what matters most to you and your users. Every feature, every detail and every improvement comes from a desire to create something that truly meets the needs of your market.

That’s why we always question assumptions:

• Which specific industry are we trying to address?
• What are the actual customer's needs and expectations that specific product proposes to address?
• What are the main KPIs (cost, lead time & features) this product needs to deliver on to meet its market?

When our products resonate with your users, they become part of their life, their work, and their goals. That’s what “better” is all about.

Making Better Products by Being a Better Company

At Supernova, making better products goes hand-in-hand with being a better company. We believe that exceptional products can only come from a foundation built on trust, transparency and a genuine dedication to your success.

Here’s what that looks like in practice:

1. Trust & Transparency

We value open and honest communication with you. From development timelines, design reviews to prototype testing & validation, we strive to keep you in the loop at every stage.

Challenges will arise but you can count on us to share them openly and work through them with integrity. Trust isn’t just a value to us — it’s the bedrock of long-lasting business partnerships.

2. Direct Communication

Our commitment to making better products starts with understanding your needs. Direct communication enables us to drive the project home by listening carefully and acting responsively. By prioritizing clarity and openness, we make sure you always know where we stand so you can trust us to deliver exactly what we promise.

Our online project management platform lets you access your project status, planning, technical issue & solution backlog, meeting minutes, design deliverables, invoices and contracts at all times, from anywhere.

3. Solution-Oriented Approach

You don’t work with us to avoid problems. You work with us because we know how to solve them.

Creating groundbreaking products often means tackling complex challenges. We approach obstacles with a solution-oriented mindset, leveraging our expertise, tried-and-tested designs & solution and deep supply chain resources to ensure we meet our high standards. In every setback, we see a chance to learn and grow, moving forward with a focus on finding the best path to deliver on our commitments.

4. Nailed on Your Success

We measure our success by yours. That means we’re focused on helping you achieve your Key Performance Indicators (KPIs) and ensuring our products perform to your expectations and beyond. We design our offerings to not only meet but to drive your strategic goals, reinforcing our commitment to being a partner you can rely on. When you succeed, we succeed — and that’s what “making better products” ultimately means.

Our Promise to You

“Making better products” is more than our motto — it’s our mission. We strive to redefine excellence every day by creating products that are innovative, sustainable, commercially sound, of high-quality and perfectly in tune with the needs of your users.

This is our commitment to you and it’s a commitment we’ll continue to uphold with every product we make.

Making better products is also about more than just innovation and quality. It’s about embodying the values that make us a trusted partner, a transparent communicator, a problem solver and a relentless ally in your success. These principles shape our products, our actions and our promise to you.

Thank you for being part of this journey and let’s make better products together.

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