Our customers Kantar & Médiamétrie have been awarded the Silver Trophy at the prestigious Grand Prix Syntec Council for the RateOnAir audience meter product.
The original press release here.
What’s the product?
RateOnAir is a portable meter in a smartwatch form-factor designed to extend audience viewing and listening measurement to out-of-home media consumption. It uses watermarking technology to capture all content and advertising consumed by audiences with high granularity on a wide frequency range.
It uses a technology called "watermarking". This technology uses sound frequency in panel data to embed inaudible audio signals or ultrasonic frequencies into the panel’s output. These signals are not perceptible to human hearing but can be detected by specific software or devices like the RateOnAir we designed and manufacture at Supernova.
How did we add value?
Mediametrie brought the concept and basic functionality requirements, we handled the rest: engineered the whole product solution to cost, specs & lead time (electronics & mechanical design, firmware & custom Android ROM) and then scaled manufacturing beyond tens of thousands already.
Main achievements?
- Reduced quality defect rate down from 30% from previous supplier to sub <1%. This resulted in increased revenue and predictable profitability.
- Created a custom-made individual anechoic chamber to allow for 100% batch automated test of audio frequencies on production lines. Transparent and systematic quality reported to the whole stakeholder chain.
- Simpler supply chain management: just like pushing a button, we handle all operations.
- All source codes and IP duly protected and transferred to the customer.
- Scaled manufacturing < 50 000 pieces and counting!
You can win too.
You too want to focus on growing your business thanks to our scalable supply chain & stable quality solutions?
Want to make better products together to generate growth & gain market shares?
Reach out.
We’ll make you win too.
